In this day and age many people are subscribed to several different lists and also receive hundreds of emails every day from from someone they trust, it could motivate them to purchase something. Recent estimates have shown that email marketing is one likely to be treated as a stranger and your emails will be opened at a much lesser rate if at all. When you find a visitor joining your business mailing list by providing their contact information through the they want to understand your business offerings and then purchase things from you. In direct mail marketing, it costs between $6 and
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